12 reasons to visit Japan in your lifetime

Japan’s diverse landscapes make it a hotspot for naturalists. Amoung the most iconic landmarks is Mount Fuji, Japan’s tallest peak and active volcano which provides challenging adventures for avid hikers and breathtaking views for those who simply wish to marvel at it. The surrounding Fuji Five Lakes region also provides stunning vistas. 

For those wanting to get their social media shot of blooming blossom trees, visit in springtime where areas of the country – mainly Tokyo – transforms into a sea of pink. Travellers wanting to experience this should book their holiday far in advance to bag the best accommodation. 

Animal lovers wanting a more unique experience should visit Jigokudani Monkey Park in Nagano. Here, you can witness the famous snow monkeys, or Japanese macaques, as they soak in natural hot springs, surrounded by a picturesque snowy landscape.

One of the most compelling reasons to visit Japan is the country's exceptional safety for tourists. Renowned for its globally low crime rates, Japan consistently ranks as one of the safest countries in the world. Visitors can freely explore its bustling cities, serene countryside, and cultural landmarks with peace of mind, knowing that their wellbeing is a top priority.

Tourists may find it unusual to know that locals will often leave their front doors unlocked, children will travel on public transport unaccompanied by adults and cash found on the street is often handed into the police. These practices all contribute to a comfortable feeling across the country making it the perfect place to travel. 

Known as a food hub of the world, Japan’s broad offering takes travellers from vibrant street food markets that spark the senses to Michelin-starred dining of the highest calibre. The food scene here is a vibrant tapestry of flavours, techniques, and presentations that reflect the country's deep-rooted traditions and innovative spirit.

Starting with street food, Japan’s markets are a paradise for food enthusiasts. In Osaka's Dotonbori district, the tantalising aroma of takoyaki, or octopus balls, fills the air. Similarly, Tokyo’s Tsukiji Outer Market offers an array of fresh seafood delights. Japan's ramen shops are another highlight of its street food culture. Each region boasts its own unique style of ramen, from the rich, miso-based broth of Hokkaido’s Sapporo ramen to the delicate, soy sauce-infused Tokyo ramen. These hearty noodle soups, garnished with toppings like tender chashu pork, nori, and soft-boiled eggs, offer a comforting and satisfying meal. 

For those seeking a more refined dining experience, Japan is home to an impressive number of Michelin-starred restaurants. Tokyo alone holds the record for the most Michelin-starred establishments in any city worldwide. Among them, Sukiyabashi Jiro stands out, a legendary sushi restaurant where meticulously crafted nigiri showcases the artistry and precision of Japanese culinary techniques. Learn more of Tokyo's food culture and beyond with our food capitals guide here.

These incredible buildings and monuments can be found located around the entirety of Japan, with Kyoto alone housing more than 3,000 Buddhist temples and Shinto Shrines. These sacred sites, ranging from ancient wooden structures to intricate stone carvings, are not only places of worship but also stunning examples of traditional Japanese architecture and artistry.

One of the most renowned temples is Kyoto's Kinkaku-ji, or the Golden Pavilion. This Zen Buddhist temple, covered in gold leaf and reflected in a serene pond, is a symbol of tranquility and beauty. Another must-visit in Kyoto is Fushimi Inari Taisha, famous for its thousands of vibrant red torii gates that form a mesmerising pathway up the Inari mountain. Dedicated to the Shinto god of rice, Inari, this shrine offers both spiritual significance and breathtaking visuals.

One of the most endearing aspects of Japan is the exceptional friendliness and hospitality of its people. Known for their politeness and helpfulness, the Japanese go out of their way to make visitors feel welcome. Whether it's assisting with directions, offering recommendations, or simply exchanging a warm greeting, the kindness of the locals enhances the travel experience. This genuine hospitality, rooted in a deep cultural respect for others, ensures that tourists feel safe, respected, and valued. 

This extends into the hospitality sector, whether you're staying in a luxury hotel in Japan or dining at a restaurant, you're guaranteed to be treated like kings and queens. One of our personal favourite hotels that envelops this ethos is Aman Kyoto, where spectacular rooms and onsite facilities - including a hot spring onsen - is equally matched by the five-star service. 

If you’ve experienced the slopes of France and Italy and are in search of a far-flung adventure with a new challenge then the Japanese Alps are calling your name. Offering some of the world's best powder and diverse terrains. Resorts like Niseko in Hokkaido and Hakuba Valley in Nagano are renowned for their exceptional snow quality, scenic beauty, and variety of slopes which cater to all skill levels. 

Japan's unique apres-ski culture includes relaxing in natural hot springs (onsen) and savouring delicious local cuisine. The combination of stunning alpine landscapes, reliable snowfall, and the warm hospitality of Japanese ski resorts creates an unforgettable winter experience, making Japan a top destination for skiers and snowboarders from around the globe. 

Discover one of our favourite ski resorts and unveil more wonders of Japan with our five-minute read.

You may be thinking – why would I travel all the way to Japan to simply check out the transport options, but if you’re someone that’s used to the untimely manner of a London bus or commuter train then this really is something to write home about. 

You have no fears of being late here. Japan has one of the most efficient and reliable transport systems in the world whether using bus, train or subway. Journeying between cities is best done via the Shinkansen bullet trains which can reach speeds up to 300km per hour. With a Green Pass, you’ll travel in style as this is the equivalent of a first-class ticket. Passengers can experience: wider and softer lazy-boy style seats; 40 degree reclining capability; footrests; larger legroom and luggage space; quieter carriages; larger windows and shorter wait times.

Japan is renowned for its technological advancements, making it a fascinating destination for tech enthusiasts and tourists alike. One of the most iconic examples is Tokyo’s Akihabara district, often referred to as the “Electric Town.” Here, visitors can explore multi-story electronic stores, the latest gadgets, and cutting-edge robotics. The district is also a hub for anime and manga culture, blending technology with entertainment.

In Tokyo, tourists can experience the future at teamLab Borderless, an immersive digital art museum where technology and creativity merge to create stunning, interactive exhibits. Using advanced projection mapping and sensor technology, visitors can walk through vibrant digital landscapes that react to their presence.

From futuristic toilets with heated seats and bidet functions to high-tech vending machines that serve hot meals and beverages, and public transport that moves as fast as an aeroplane, Japan’s everyday life is infused with innovative technology. 

You can’t visit this incredible country without recognising its remarkable cleanliness – in fact, it’s world-renowned for it. Streets, public spaces, and even bustling city centres are impeccably maintained, reflecting the Japanese emphasis on respect and hygiene. This dedication to cleanliness ensures a pleasant and comfortable environment for all visitors. 

Public restrooms, transport facilities, and tourist attractions are spotless and well-organised, enhancing the overall travel experience. The absence of litter and graffiti contributes to the scenic beauty of urban and rural areas alike. This meticulous attention to cleanliness not only highlights Japan’s cultural values but also makes it a welcoming and enjoyable destination for travellers.

Japan's vibrant festival culture is a main draw for tourists to visit throughout the year, offering a unique glimpse into the country’s traditions, customs, and community spirit. One of the most popular occurs during springtime – The Cherry Blossom Festival or Hanami. Cities like Tokyo, Kyoto, and Osaka come alive as people gather under blooming cherry trees for picnics and celebrations.

Summer brings the Gion Matsuri in Kyoto, one of Japan’s most famous festivals. Dating back to the 9th century, this month-long event features grand processions of elaborately decorated floats, traditional music, and lively street markets. In the fall, the Takayama Autumn Festival in the Japanese Alps is renowned for its beautifully crafted floats and traditional karakuri puppet performances.

Winter illuminates Japan with festivals like Sapporo’s Snow Festival, where massive ice and snow sculptures transform the city into a winter wonderland. Visitors can enjoy artistic displays, snow slides, and warm local foods, making it a perfect winter adventure.

Onsen, or hot springs, are a quintessential part of Japanese culture, offering luxury travellers a unique and relaxing experience. Nestled in stunning natural settings, these geothermal baths provide a perfect way to unwind and rejuvenate. One of the most famous onsen towns is Hakone, located near Tokyo. Known for its picturesque views of Mount Fuji, Hakone offers numerous hot spring resorts and traditional ryokan inns where visitors can soak in mineral-rich waters while enjoying the breathtaking scenery.

Another popular destination is Beppu in Kyushu, renowned for its abundant hot springs and diverse bathing options. Beppu features "hells" or jigoku, which are spectacular hot springs for viewing rather than bathing, showcasing vibrant colours and unique formations. Tourists can also experience sand baths, where they are buried in naturally heated sand, or mud baths, offering therapeutic benefits.

We recommend visiting Hokkaido, the northmost island of Japan, and stay at the beautiful Zaborin. This exclusive property features just 15 accommodations boasting modern interiors with a Japanese twist and private hot spring-fed onsen baths for an ultra-luxury Japanese experience.

Geishas are emblematic figures of Japanese culture, known for their mastery in traditional arts such as music, dance, and the tea ceremony. These highly trained female entertainers preserve centuries-old customs, wearing elaborate kimonos and distinct hairstyles that signify their status and role.

Kyoto’s Gion district is the heart of geisha culture. Walking through Gion’s historic streets, visitors might catch a glimpse of geishas and maikos (apprentice geishas). The district is home to many traditional teahouses, or ochaya, where exclusive gatherings known as ozashiki are held. These private events offer an intimate setting to enjoy geisha performances, sip on high-quality matcha tea, and experience time-honoured Japanese hospitality.

One notable teahouse in Gion is Ichiriki Chaya, one of the most famous and historic ochayas in Kyoto. With over 300 years of history, Ichiriki Chaya has been the site of many significant cultural events and continues to host elegant geisha performances. Although entry is typically reserved for those with established connections, some tour operators offer guided experiences that provide a rare opportunity to visit and learn about this iconic establishment.